About us

Husband & Wife Founded

We are a small, New Zealand-based plus-size fashion brand proudly rooted in the Manawatu region. At Friday Flamingo, we are all about high-quality garments, trendy fashion, and building a supportive community.

Our mission is to embrace individuality, come together as a flock, and above all, live every day as if it’s Friday — celebrating joy, style, and self-love.

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Meet the Designer

Serra Lilly

With over 16 years of experience in the fashion industry, I’ve arrived at a point where I can create New Zealand’s best plus-size fashion label and community — something we truly need. I’m incredibly proud of what we’ve achieved so far.

We may be small, but with our limited-edition capsule collections, we’re making a big impact. At Friday Flamingo, we don’t care about body shape; we care about living life to the fullest, every day like it’s Friday!